Impact Report
Our commitment
Impact isn’t a marketing strategy.
It’s how we make decisions.
Puure is an early-stage company. We don’t have decades of emissions data or a recycling program in the millions yet. What we do have are documented commitments, third-party verified certifications, and a founding mission rooted in protecting women’s health. This page is where we show our work — and hold ourselves publicly accountable to it.
Certified Materials
95% GOTS-certified organic cotton, OEKO-TEX approved dyes, third-party tested every garment. We don’t just claim clean — we verify it.
Chemical-Free Standards
No pesticides. No formaldehyde. No phthalates, PFAS, parabens, or carcinogenic azo dyes. Every material choice is made with what’s next to your skin in mind.
Ethical Sourcing
We require fair labor practices, safe working conditions, and environmental responsibility from every supplier. Our certifications include supply chain audits, not just product testing.
Women’s Health Education
The intimate apparel industry has kept women in the dark. We believe education is part of our product. Our Health Hub exists to change what women know — and expect.
Climate action
Responsible from field to doorstep.
The apparel industry is one of the world’s most polluting. At Puure, every material choice, packaging decision, and shipping practice is made with environmental impact in mind.
We use GOTS-certified organic cotton — grown without synthetic pesticides or fertilizers. We’ve eliminated single-use plastics entirely. Every package ships in FSC-certified recycled materials.
We’re also developing our first formal greenhouse gas inventory by December 2027, with emissions reduction targets to follow. We believe you can’t improve what you don’t measure.
Read our full Climate Action Plan (PDF) →By the numbers
‘42 million pounds of pesticides are used annually in conventional cotton production. Our GOTS-certified cotton uses none.’
Choosing organic isn’t just better for you — it protects farmers, soil, and the water systems that communities depend on.
Human rights and supply chain
Safe materials mean safer workers too.
The same toxic chemicals harming women who wear conventional underwear also harm the women making it. The garment industry is predominantly female, and workers face daily exposure to formaldehyde, synthetic dyes, and chemical finishes in poorly ventilated factories.
Choosing GOTS-certified organic cotton and OEKO-TEX-approved processes is not just a product decision — it’s a supply chain decision that protects real people at every stage.
Worker health and safety — Certification restricts hazardous chemicals in manufacturing, reducing worker exposure at the source.
Fair labor standards — We require suppliers to comply with labor laws, prohibit forced and child labor, and maintain safe, respectful working environments.
Gender equity — We seek suppliers that support equal employment, fair pay, and protection against workplace harassment.
Environmental justice — Communities near factories bear chemical discharge burdens. Our material choices reduce that harm.
Why the apparel industry must change
The environmental cost of conventional fashion.
These are the numbers behind why Puure’s material choices, supplier standards, and climate commitments aren’t optional extras — they’re the baseline for doing business responsibly.
10%
of global carbon emissions come from the fashion industry — more than all international flights and maritime shipping combined
UN Environment Programme
20%
of industrial water pollution worldwide comes from garment dyeing and manufacturing processes
World Bank
96%
of a fashion brand’s environmental footprint sits in its manufacturing supply chain — not its offices or stores
World Resources Institute, 2021
<1%
of clothing is recycled into new clothing — resulting in over $100 billion in annual material value lost to landfill
Ellen MacArthur Foundation
A message from our founder
“We’re a small, early-stage company. We don’t have all the answers yet, but we believe transparency is more valuable than perfection. The policies on this page represent our genuine commitments, not just checkboxes. We publish them because accountability requires witnesses.”
Christina Phillips, Founder & CEO
Governance and ethics
Accountable in how we operate.
Good intentions aren’t enough — accountability requires process. We’ve built formal structures so our values are verifiable commitments, not just words on a page.
Grievance procedure
Any employee, contractor, supplier, or stakeholder can raise a concern — about workplace conduct, ethical practices, human rights, or environmental impacts. Reports can be submitted confidentially and anonymously. We acknowledge every concern within 5 business days and respond within 30. No retaliation, ever.
View policy →Non-lobbying policy
Puure does not engage in lobbying activities or make political contributions. Our resources go toward our mission, not political influence. If that ever changes, any advocacy will be transparent, lawful, and fully mission-aligned.
View policy →Stakeholder governance
We formally consider customers, workers, suppliers, communities, the environment, and advisors in every significant business decision — not just shareholders.
View policy →Looking forward
Our public commitments.
We’re early-stage, and we’re building. These are our documented targets — drawn from our signed Climate Action Plan — published here so you can hold us to them.
Complete our first GHG inventory
We will measure Scope 1, Scope 2, and relevant Scope 3 greenhouse gas emissions across our operations and supply chain for the first time.
100% certified responsible materials
Source at least 90% of primary fabric materials from certified responsible sources, including GOTS-certified organic cotton.
100% sustainable packaging
Ensure all primary consumer packaging is recyclable, reusable, compostable, or FSC-certified paper-based — with zero single-use plastic.
Set formal climate targets
Evaluate emissions reduction opportunities consistent with a 1.5°C pathway and establish our first formal climate reduction targets.
Reduce packaging weight by 20%
Reduce packaging material weight per unit shipped by 20% from a 2026 baseline through material efficiency improvements.
Supplier sustainability audits
Review environmental certifications and sustainability documentation for 100% of Tier 1 manufacturing suppliers every year, beginning 2027.
Charitable giving — women’s health & research
We are building a charitable giving program to support organizations focused on women’s reproductive health, fibroid and endometriosis research, and access to safer products for underserved communities. Partnerships currently in development.
Climate targets drawn from our signed Climate Action Plan. Progress reviewed annually and published here.
Policy disclosures
Our governing policies are publicly available for transparency.
Questions about our impact practices or policies?
Contact us →