About Us
Where your health
comes first.
Organic. Non-toxic. Verified.
Our purpose
Why we exist.
Puure’s purpose is to advance women’s health and environmental well-being by creating transparent, non-toxic intimate apparel made with responsibly sourced materials that prioritize safety, comfort, and sustainability.
We believe that what touches your body matters and that women deserve to know exactly what that is.
“Every woman deserves to know what’s touching her body — and to trust that it’s safe.”Christina Phillips, Founder & CEO
Mission
To make toxin-free, organic intimate apparel accessible to every woman so that comfort, health, and sustainability are never things she has to choose between.
Vision
A future where “organic” isn’t a premium niche but the industry standard, where every woman can trust that what touches her body is safe, by default.
The founder
Built from a deeply personal mission.
Christina M. Phillips, a native New Yorker of Caribbean descent, founded Puure after watching the women in her family battle fibroids a struggle she later faced herself. Her own diagnosis became a turning point: an investigation into the environmental causes of reproductive health issues and the role toxic chemicals in everyday products play in them.
With over 15 years in manufacturing and retail, and as a former co-founder of the women’s clothing line Marie + Annette, Christina built Puure to give women a safer alternative, one grounded in transparency rather than marketing.
“My diagnosis wasn’t the end of the story. It was the beginning of Puure.”Christina Phillips, Founder & CEO
The problem
What is your underwear hiding?
Conventional intimate apparel is manufactured with chemicals you’d never knowingly put against your skin, pesticide residues, formaldehyde, phthalates, PFAS, parabens, and synthetic dyes linked to hormone disruption, reproductive issues, and cancer risk.
Because this fabric sits against some of the most absorbent skin on the body for hours every day, the exposure is high and largely invisible to the women wearing it.
What’s hiding in your underwear
8 chemicals. One garment.
Tap each card to reveal what the chemical is used for and what research says about its health effects.
(Forever Chemicals)
Sources linked on each card. Educational purposes only. Puure is not a medical provider.
The solution
Organic by design.
Verified by science.
Puure makes intimate apparel from 95% GOTS-certified organic cotton, dyed with OEKO-TEX approved non-toxic processes, and independently tested by third-party labs before every garment reaches you.
No shortcuts. No greenwashing. Just transparency about what’s actually in your underwear, and a commitment to keeping it safe.
“GOTS certified. OEKO-TEX approved. Third-party tested. This isn’t marketing; it’s documented, audited, and verifiable.”The Puure Standard
Our materials
Every material choice starts with one question:
Is it safe for the woman wearing it?
95% GOTS-Certified Organic Cotton
GOTS — the Global Organic Textile Standard — covers the entire supply chain, from farm to finished product.
- No synthetic pesticides or fertilizers
- No harmful chemicals in dyeing or finishing
- Safe and fair working conditions throughout
- Annual third-party audits
Certificate: ETK-GOTS-8623128318
OEKO-TEX Certified Non-Toxic Dyes
OEKO-TEX certification ensures our dyes are free from harmful substances most commonly found in conventional textiles.
- No carcinogenic azo dyes
- No heavy metals (lead, cadmium, chromium)
- No formaldehyde or pesticide residues
- No phthalates or endocrine disruptors
Every dye lot independently tested against OEKO-TEX STANDARD 100.
Third-Party Tested — Every Garment
Every Puure garment is independently tested by accredited third-party labs before it reaches you.
- Independent verification of all safety claims
- Testing for harmful substance residues
- Confirmation standards are met in finished product
- Accountability that goes beyond the brand’s word
5% Spandex for Comfort and Fit
A minimal spandex blend gives our underwear stretch, shape retention, and all-day comfort — without compromising the purity of the fabric. We keep it at 5% intentionally: just enough to move with your body, not enough to change what the garment is made of.
The result: underwear that feels as good as it is clean.
Health impact
Your intimate health matters
more than you know.
The skin in your intimate area is among the most absorptive on the body. What you wear there — for hours every day — matters.
1 in 5
women experience reproductive health issues linked to environmental chemical exposure
80%
of Black women are affected by uterine fibroids by age 50 — linked to phthalate exposure
8,000+
chemicals used in conventional textile production worldwide
Puure’s commitment goes beyond our products. From how we source materials to how we treat the people in our supply chain, we hold ourselves accountable across every part of our business.
See our impact →
